Connecting You – A Strategy for Rural & Regional Recognition

Late in 2014, HyperWeb Communications were engaged by the Community Technology Centres Association (CTCA), Inc to develop and implement a digital content marketing strategy aimed at lifting the profile of the association and it’s members.

We are currently in the setting up stage of this project that involves 18 regional centres across NSW, and their peak body, the CTCA. The aim of this project is to build social media and inbound marketing strengths as a collective set of voices for the services we provide and for the communities in which we serve.

The project will:

  • Increase the profile of the CTCA and individual members by increasing exposure via a digital content marketing activity
  • Reinforce the CTCA & it’s network as a recognized partner in regional service delivery
  • Reaffirm the positioning of regional centres as key parts of community infrastructure, being a hub for communications
  • Develop and consolidate relationships with partners in regional locations & as an association more broadly.

There are 18 centres from 17 LGAs involved representing 47,375 direct residents, and estimated reach of 272,000 LGA residents NSW wide. The centres will become a local voice for their community as well as the services they provide.

  • Bombala
  • Bowraville
  • Coonamble
  • Delegate
  • Eden
  • Grenfell
  • Guyra
  • Holbrook
  • Lake Cargelligo
  • Oberon
  • Old Bar
  • Pilliga
  • Robertson
  • Tambar Springs
  • Tea Gardens
  • Trundle
  • Walcha
  • Wellington

Using digital marketing channels we aim to facilitate connections:

  • Between Government and Regional Communities
  • Between Regional Communities and their potential Global audience
  • Between Communities, their residents and their fellow NSW Regional citizens.

We have identified a number of advocacy points where centres can act as their local digital voice, including relevant Government information, and partner information, local events, tourism news, community news, as well the service offerings of the centres themselves, and topical items from the world of IT.

Centre staff will also receive training as part of the project if they elect to take it up. The long term aim will be to enable the 18 centres to use local resources to continue the implementation of the strategy.

It is going to be a big job, but we are all looking forward to the challenge.

Copyright Community Technology Centres Association 2011

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